News
Recent News
May 5, 2008 - Article Published in Pharmaceutical Representative Magazine
Sally's latest article, "Required Participation: Getting the Most Out of Your Company Training", has been published in the April 2008 issue of Pharmaceutical Representative magazine. The article details practical ways of getting more out of your company-provided training. more
April 8, 2008 - Sally Contributes to New Book On Retail Security
Sally Bacchetta contributed an article titled "Informed Consent: Ethical Considerations of RFID" for a new book, Retail Crime, Security, and Loss Prevention: An Encyclopedic Reference (Butterworth-Heinemann ISBN: 978-0-12-370529-7), by Charles A. Sennewald and John H. Christman.
Retail Crime, Security, and Loss Prevention is destined to become the "go to" source of crime- and loss prevention- related information in the retail industry. Written and edited by two nationally recognized retail security experts and enhanced with 63 contributions by others who contribute expertise in specialized areas, this book provides over 150 definitions of loss prevention terms, and discusses topics ranging from accident investigations, counterfeit currency, emergency planning, and workplace violence to vendor frauds. No other single work contains such a wealth of retail security information.
To order this title, or for more information, click here.
March 17, 2008 - Sally Interviewed in Selling Power - part 2
In the second in a series of interviews with Selling Power, expert pharmaceutical sales trainer and author Sally Bacchetta offers her suggestions for ways representatives can approach difficult sales calls. (requires free registration). more
February 11, 2008 - Sally Interviewed in Selling Power - part 1
As anyone who's carried the bag for even a short time knows, every physician's office is different. Some, featuring friendly, organized staffs and genial, open-minded, chatty physicians, you look forward to visiting. Others may be altogether different.
In the first in a series of interviews with Selling Power, expert pharmaceutical sales trainer and author Sally Bacchetta identifies four common practice personalities that all reps should recognize (requires free registration). more
October 30, 2007 - Article Published in Country Business Magazine
Sally's latest article, "Gift Card Glory", has been published in the September/October 2007 issue of Country Business magazine. The article discusses how consumer demand has shifted the gift card market from novelty to commodity. more
September 3, 2007 - Article Published in Pharmaceutical Representative Magazine
Sally's latest article, "Underwriters: The Importance of Nurse Practitioners and Physician Assistants", has been published in the August 2007 issue of Pharmaceutical Representative magazine. The article discusses how pharmaceutical companies are beginning to realize what successful sales representatives already know - that "face time" with NPs and PAs is vital to their success. more
April 20, 2007 - Search the Website
Looking for sales training workshops? Interested in corporate communications? Want to learn more about the power of the written word? Click here to search the entire sallybacchetta.com website for the information that you're looking for.
February 5, 2007 - Sally to Speak at the IQPC Sales Training Conference in Philadelphia
Sally will present a workshop at the IQPC Sales Training Conference, to be held February 26-28, 2007 at the Hub Cira Centre in Philadelphia, PA. Sally will present her "Ignite! Increase Your Training ROI" workshop, which provides strategies for creating training workshops with real, sustained impact. more
January 2, 2007 - Article Published in Pharmaceutical Representative Magazine
Sally's latest article, "Powerful Presentations: How You Can CREATE More Memorable Sales Messages", has been published in the January 2007 issue of Pharmaceutical Representative magazine. The article includes strategies to change prescribing behavior on every call with sales presentations that are Clear, Relevant, Engaging, Accurate, Timely and Enthusiastic. more
December 11, 2006 - Sally Interviewed in Selling Power
In the second in a series of interviews with Selling Power, expert pharmaceutical sales trainer and author Sally Bacchetta shared a few key strategies for pharmaceutical sales organizations interested in training reps to maximize the impact of Lunch & Learn sales calls (requires free registration). more
October 1, 2006 - Sally to Exhibit at the Rochester Creative Expo
Sally will exhibit at the 2006 Rochester Creative Expo, to be held October 4, 2006 at the Oak Hill Country Club. The expo is an opportunity to check out Rochester's best freelance writers, art directors, designers, illustrators and photographers in a totally relaxed environment. View sample work and portfolios and network with new business contacts. more
September 17, 2006 - Article Published in Pharmaceutical Executive Magazine
Sally's new article, "Tipping Point: Prepared for a New Primary Care?", has been published in the September 2006 issue of Pharmaceutical Executive magazine. The article, which was co-written with Dr. Robert Green, examines how a confluence of changing demographics within the medical profession and increasing consumer demand for health care services has brought our nation's primary care system to a tipping point. more
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