Writing for the web is the same as any other type of writing, except that it’s different. That is, web readers expect the same quality of writing as print readers do, but they want it presented differently.Read More
Welcome to the third in a series of four articles about the power of editing. In my February 2006 Onwords column Copy Editing in Three and a Half Easy Steps, I offered strategies for quick and easy copy editing. In this article I focus on the power of content editing to create more compelling communications.Read More
Welcome to the second in a series of four articles designed to unleash the power of your written words.
Copy editing is vital for crafting professional communications. I have simplified it into three and a half easy steps.
When is your best advertisement not an advertisement? When it's a press release.
In the competition for consumer attention, a well-written press release is one of your most important marketing tools.Read More
Written communication is often the first impression you make on potential customers, business partners, or employers. Because of its significance to your marketing message, it is one of the most important aspects of your business.Read More