Award-winning freelance writer and instructional designer
As a professional freelance writer with over a decade of experience, I combine the art of words with attention to detail to maximize the impact of written communications. I specialize in unleashing the power of the written word to help you produce more and better work at higher profit margins. Partner with me for your writing needs and give yourself the freedom to focus on other aspects of your business.
Increase your training ROI with customized instructional design. I work from a foundation of adult learning principles to develop instruction specifically tailored to engage your learners and change behavior. Whether self-paced or facilitated, e-learning or face-to-face, I design and write multi-media instruction and activities that support your objectives and increase your training ROI.
I have been a professional freelance writer for over a decade, and provide a full complement of writing and instructional design services. I help businesses achieve more with professionally written corporate communications, marketing collateral, promotional pieces, press releases, and website content. My articles have appeared in many national and local publications, including Country Business, Genesee Valley Parent Magazine, Livestrong.com, Pharmaceutical Executive, Rochester Democrat & Chronicle, Selling Power, and Yahoo!.
I am a contributing author to Retail Crime, Security, and Loss Prevention - An Encyclopedic Reference (Elsevier, 2008), and Becoming a Healthcare Professional (LearningExpress, LLC, 2010). I also authored a best-selling book on parenting and adoption, What I Want My Adopted Child to Know: An Adoptive Parent’s Perspective.
I am an established training content writer, and in 2011 expanded my services to include instructional design. As a Certified Instructional Designer I write training content and design instruction for online and face-to-face deployment for clients in a variety of industries, including pharmaceutical, healthcare, security, financial services, and business services.
Sally earns Master's degree in instructional design more ››
Is "community" a necessary element of online learning? more ››
Sally writes about the political nature of program evaluation more ››
Sally earns post-baccalaureate certificate in Instructional Design and Technology more ››
Writing and Training Testimonials
If you have a website, you’re trying to sell something. Whether you’re promoting a product, a service, a point of view, or a perception, the text on your website can indeed make or break your sale. If you want web readers to invest themselves in your site and your message, you have to give them what they want in the way they want it. If you don’t… click, skip, they’re gone and may never come back.