About Sally

Professional Experience

I write training content and design instruction for online and face-to-face deployment for clients in a variety of industries, including pharmaceutical, healthcare, security, financial services, and business services. In addition, I write articles for publication, website content, corporate communications, marketing collateral, promotional pieces, press releases, and white papers.

I ghost wrote a business management book and edited a medical book on CNS drug development and clinical trials. I am a contributing author to Retail Crime, Security, and Loss Prevention - An Encyclopedic Reference (Elsevier, 2008), and Becoming a Healthcare Professional (LearningExpress, LLC, 2010).

My articles have appeared in Computer Link, Country Business, Home & Yard Handbook, Genesee Valley Parent Magazine, Pharmaceutical Executive, Livestrong.com, Pharmaceutical Representative, Phenomena, Rochester Democrat & Chronicle, Selling Power.com, SPBT Focus, Vermont Kids, and Yahoo!.

I authored a book about parenting and adoption, What I Want My Adopted Child to Know: An Adoptive Parent's Perspective, and am working on a second book. For more information visit The Adoptive Parent website.



I attended college in the beautiful valley of Geneseo, NY, earning a Bachelor’s degree in psychology with a minor in music. Following graduation I worked as a mental health counselor and manager of a residential rehabilitation program in Rochester, NY. I moved from that into a career in sales and training, and for six years I adventured as an award-winning pharmaceutical sales representative and regional sales trainer.

I left the industry to launch my freelance business with a dual-focus on writing and delivering sales training programs, and I enjoy doing both for clients in a variety of industries. A few years ago I expanded my services to include instructional design, and now work with clients in every stage of training, from needs assessment through design, development, implementation, and evaluation.

In 2014 I received a Master of Science degree in Instructional Design and Technology with a specialization in Online Learning, and a post-baccalaureate certificate in Instructional Design.

I appreciate you taking the time to learn about me and my freelance writing services, and I look forward to helping you achieve more with words.