Award-winning freelance writer and instructional designer


Freelance Writing

As a professional freelance writer with over a decade of experience, I combine the art of words with attention to detail to maximize the impact of written communications. I specialize in unleashing the power of the written word to help you produce more and better work at higher profit margins. Partner with me for your writing needs and give yourself the freedom to focus on other aspects of your business.

More >

Instructional Design

Increase your training ROI with customized instructional design.  I work from a foundation of adult learning principles to develop instruction specifically tailored to engage your learners and change behavior. Whether self-paced or facilitated, e-learning or face-to-face, I design and write multi-media instruction and activities that support your objectives and increase your training ROI.

More >


Ignite employee enthusiasm with training content that is relevant and engaging from start to finish. I write and design customized sales and corporate training material that is deployable across a range of platforms including e-learning, face-to-face workshops, and video instruction.

More >


About Sally

I have been a professional freelance writer for over a decade, and provide a full complement of writing and instructional design services. I help businesses achieve more with professionally written corporate communications, marketing collateral, promotional pieces, press releases, and website content. My articles have appeared in many national and local publications, including Country Business, Genesee Valley Parent Magazine,, Pharmaceutical Executive, Rochester Democrat & Chronicle, Selling Power, and Yahoo!.

I am a contributing author to Retail Crime, Security, and Loss Prevention - An Encyclopedic Reference (Elsevier, 2008), and Becoming a Healthcare Professional (LearningExpress, LLC, 2010). I also authored a best-selling book on parenting and adoption, What I Want My Adopted Child to Know: An Adoptive Parent’s Perspective.

I am an established training content writer, and in 2011 expanded my services to include instructional design. As a Certified Instructional Designer I write training content and design instruction for online and face-to-face deployment for clients in a variety of industries, including pharmaceutical, healthcare, security, financial services, and business services.

More >



December 2018
Sally announces launch of the new adoptive parent website more ›

January 2014
Sally earns Master's degree in instructional design more ››

July 2013
Is "community" a necessary element of online learning? more ››

May 2013
Sally writes about the political nature of program evaluation more ››

December 2012
Sally earns post-baccalaureate certificate in Instructional Design and Technology more ››



Writing and Training Testimonials

Great results, personable (very easy to work with), expert (was able to take minimal information and put it in a format that made perfect sense), good value (I would have paid anything for the quality of work but found her very reasonable considering what she did for me), on time (she only had 2 days to turn around my project and it was superb), integrity (very reliable) and creative (took my varied information, developed a theme and built my information around the theme).

I worked as an executive of the IBM corporation for many years. As a result, I had the opportunity to work with many qualified individuals. I would have Sally on my team any day. She is outstanding in all aspects of her work.
— Laura Yandow, IBM
Sally delivered an excellent article. The piece featured strong writing, was very business-minded and provided lots of great information.
— Susan Wagner, Editor, Country Business Magazine
Sally, your skills training was very well received and upper management liked it as well, so kudos to you! Thanks for doing a great job.
— Lucille O'Connor, Pharmaceutical Training Director, QD Healthcare
Working with Sally is a pleasure. Sally is a very talented writer and editor. She is able to write on any subject, bringing words to life and providing us the right words, the right way, right away.

Sally is extremely detail-oriented and dedicated to her work. Her knowledge of different industries and her excellent writing skills have proved very valuable. She has a willingness to work beyond expectations to achieve clarity, consistency, continuity, and readability. If there is a more effective and organized way to express your idea, Sally does it!

We never have to worry about meeting deadlines. We know we will, even on short notice. Sally is definitely the writer/editor we were looking for, and I strongly recommend her.
— Diana L. Garren, CEO/President, True Perceptions, Inc.


Onwords™ Column

Project Management: The Value Driver You May Be Missing

The primary task of a project manager (or PM) is to add value. How that happens and what “add value” looks like will vary from one project to another, but the bottom line is that project management, done well, is an essential value driver for your organization.

How to Write Web Copy That Sells

If you have a website, you’re trying to sell something. Whether you’re promoting a product, a service, a point of view, or a perception, the text on your website can indeed make or break your sale. If you want web readers to invest themselves in your site and your message, you have to give them what they want in the way they want it. If you don’t… click, skip, they’re gone and may never come back.