Gift Card Glory: How Consumer Demand Has Shifted the Gift Card Market From Novelty to Commodity

Gift Card Glory: How Consumer Demand Has Shifted the Gift Card Market From Novelty to Commodity

How many gift cards did you receive last year? According to the National Retail Federation (NRF), probably at least one. In their fourth annual Gift Card Survey, the NRF found that 95% of adult survey respondents either received or purchased a gift card in 2006 - a 24% increase over 2005 survey results.

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