Physicians and other healthcare providers have less time and more prescribing options than ever before. Studies show that as few as eight out of every 100 sales calls end with the physician meeting the rep and remembering what was said. How can you be one of those eight memorable reps?
Read MorePrimary care "is at grave risk of collapse," proclaims a report from the American College of Physicians, as printed in the July 7th issue of Medical Economics.1 A confluence of changing demographics within the medical profession and increasing consumer demand for health care services has brought our nation's primary care system to a tipping point.
Read MoreWho is on your sales team? Your territory partners, your sales trainer, hopefully your manager and other company personnel. Certainly your physicians. Their patients. Maybe even local managed care organizations.
What about pharmacists?
Read MoreOfficial website for Sally Bacchetta, award-winning freelance writer, instructional designer, and author.
