Finding Great Instructional Design

Finding Great Instructional Design

As I wrote in my column Why You Need Instructional Design, “Great instructional design attracts learners to the content, to the performance ideal, and to the change process. This attraction is essential for changing behavior.” If you’re looking for great instructional design, you need to find an instructional designer with these three qualifications...

Read More

Tips for Working with Freelancers

Tips for Working with Freelancers

In the last Onwords™ column I said that “a qualified freelancer can help you produce more and better work at higher profit margins.” That is absolutely true, as long as you understand how to work with them. What you get out of a freelance relationship depends on what you put into it. Freelancers bring unique strengths and perspective to your business; it is up to you to give them what they need to shine and make you look good. Here are five tips for working successfully with freelancers:

Read More

Freelancers Are Good for Business

Freelancers Are Good for Business

Whether your business is large or small, growing or slowing, a qualified freelancer can help you produce more and better work at higher profit margins. The most successful freelancers produce excellent work with a high level of customer service and further differentiate themselves by offering something that other freelancers don't, e.g., extensive knowledge of a particular industry, exceptional creativity, or a breadth of services. Freelancers (also known as 'independent contractors') are responsible for their own office space, health care benefits, and job-related equipment. The only cost to you is the fee you pay for the work they produce.

Read More