If you have a website, you’re trying to sell something. Whether you’re promoting a product, a service, a point of view, or a perception, the text on your website can indeed make or break your sale. If you want web readers to invest themselves in your site and your message, you have to give them what they want in the way they want it. If you don’t… click, skip, they’re gone and may never come back.Read More
Writing for the web is the same as any other type of writing, except that it’s different. That is, web readers expect the same quality of writing as print readers do, but they want it presented differently.Read More
When is your best advertisement not an advertisement? When it's a press release.
In the competition for consumer attention, a well-written press release is one of your most important marketing tools.Read More